Introducing the Paxman Management Team – here you will find information on their career experience, responsibilities within the business, qualifications, shareholdings and warrants held.

Richard Paxman, OBE
CEO
Born 1983, employed since 2009. Richard Paxman has extensive experience in global market development including clinical trial design and regulatory approvals specifically related to scalp cooling. Richard Paxman has been active within the business since 2007, and has also held a management role for Brewfitt Ltd prior to his engagement in Paxman. Richard Paxman is a board member of Brewfitt Ltd and Paxman Coolers Ltd.
Awarded the OBE for services to international trade in the King’s first Birthday Honours List in June 2023, Richard is passionate about international trade and promoting the UK overseas.
Richard is also a private sector member of the Business Economy Innovation Committee (BEIC) for the West Yorkshire Combined Authority (WYCA) as well as Chair of the WYCA HealthTech Cluster. He participates as a Medilink North of England Advisory Group Member.
Qualifications
Management Science at University of Manchester, Institute of Science and Technology
Shareholding
1,282,880 shares

Emelie Gustafsson
CFO
Born 1980, employed since 1 March 2020. Emelie Gustafsson has been the C.F.O. of the entire CIMON Group since 2015, and is a Board member of a large number of companies within this Group. She is also the Investor Relations manager. in Skolon AB (Publ.)
Qualifications
University studies in business administration and tax law (University of Kristianstad)
Shareholding
4,140 shares

Claire Paxman
Brand Ambassador & Director of Global
Training
Born 1978, employed since 2010. Claire has fulfilled many roles within the company, initially implementing training for UK hospitals. This led to a business development and sales role, becoming a member of management since 2012 followed by becoming Director of Sales & Training followed by her current role as Brand Ambassador and Director of Global Training. Claire joined the Senior Leadership Team in 2019.
Claire Paxman’s key responsibilities are leading on the development, implementation and management of global training and certification programmes to educate and support clinicians to adhere to best practice protocols. She also manages the company’s usability operations side of the business, particularly in relation to the treatment operational protocols.
Claire is instrumental in developing key partnerships with stakeholders and charities whilst identifying novel and strategic initiatives to drive global awareness. Claire also represents the business on various platforms within her role of Brand Ambassador.
Qualifications
Huddersfield Technical College
Shareholding
0 shares
Number of warrants held
20,000

Karin Buck
VP of US Operations
Employed since 2017, member of management since 2017 and joined Senior Leadership Team in 2019. One of the first US employees, Karin Buck brought exceptional experience in business, marketing, customer service and growing brands when joining the Company. Day to day duties include managing the growing US employees, building relationships with the Doctors, Nurses and all the Healthcare Providers at hospitals and medical offices and increasing the awareness of scalp cooling in the US by engaging with advocacy groups as well as advertising and marketing programs. Karin has been pivotal in the implementation and adoption of the company’s new buy and bill model driving utilisation and business growth.
Qualifications
Temple University, Journalism
Shareholding
0 shares
Number of warrants held
0

Emma Thornhill
Group Finance Director
Born 1985, employed since 2017, member of management since 2017 and joined Senior Leadership Team in 2019. Emma Thornhill’s key responsibilities include the managing the finance department, responsible for finance activities of all trading entities, which includes the UK, US and Canada, preparing all financial reporting, budgeting, and planning. Emma is also responsible for all audit and compliance of the financial statements. Emma works closely with the company C.F.O. in preparation of quarterly and annual reports. Emma historically worked in practice at a top 10 UK accountancy firm for 10 years.
Qualifications
FCA Qualified Accountant, BA (Hons) Accounting
Shareholding
2,186 shares
Number of warrants held
20,000

Patrick Burke
Head of Research & Development
Born 1959, employed since 2009. Member of management since 2015, joined Senior Leadership Team in 2019. Pat has fulfilled many roles within the company including regulatory, operations and R & D. Current area of responsibility is R&D. Pat brings to the company a vast experience from industries and is a key mentor within the business.
Qualifications
Ordinary National Electrical Engineering, Higher National in Electronics and Computing, B.Ed. Design and BSc (Hons) Applied Mathematics
Shareholding
0 shares
Number of warrants held
20,000

Alexandra Sheldrake
Head of Quality & Regulatory Affairs
(Management Representative PRRC)
Born 1985, employed since 2009. Member of management since 2016, joined Senior Leadership Team in 2019. Within her capacity as Head of Quality and Operations Alexandra ensures compliance with global regulatory requirements including MDR and MDSAP, ensures that the requirements of the quality management system and technical files have been effectively defined, documented, implemented, and maintained, and is responsible for all new and existing product registrations worldwide. In addition supports clinical trials where appliable. In her capacity as Head of Operations, Alexandra develops and manages the deployment of PAXMAN Operations strategy, including production purchasing and US servicing.
Qualifications
Level 2 and 3, Business Administration
Shareholding
0 shares
Number of warrants held
20,000

Louise Aspey-Smith
Head of Brand and Marketing
Employed and a member of management and the Senior Leadership Team since 2024. Louise is an accomplished and versatile marketing professional, with a proven record of developing and executing impactful marketing strategies and meaningful content to meet commercial targets within the med-tech and healthcare industry. She has experience in operating at global level, within EMEA and regionally for the UK, for large multinationals, SME's and start-up organisations.
Louise’s key responsibilities include: the development and management of the Paxman marketing and communication strategy, generating and executing engaging omni-channel campaigns, shaping and elevating the Paxman brand to ensure a positive patient experience, delivering external and internal communications, and leading the Paxman Marketing team.
Qualifications
BA (Hons) Business & Marketing at Manchester Metropolitan University
Shareholding
0 shares
Number of warrants held
10,000

Stuart Rowling
Head of UK Sales & Training
Born 1982, employed since 2015. Member of management since 2018, joined Senior Leadership Team in 2019. His responsibilities include the management of UK and Ireland Training Specialists and overseeing all UK and Ireland sales. Wider duties include account management of all UK private health care providers, implementation of UK and Ireland sales strategies and control of our home health care provision.
Qualifications
NVQ2- Sport, Recreation and Allied Occupations- Sports Leadership Advanced BTEC National Diploma – Sport and Leisure Studies and ILM level 7
Shareholding
367 shares
Number of warrants held
20,000

Anna Parker
Head of International Sales
Born in 1983, employed since 2017, joined Senior Leadership Team in 2019. Anna’s focus is to continue the mobilisation of Paxman’s global network of distributors to improve the accessibility of scalp cooling. Anna manages the international team based in the UK as well as overseas staff deployed in India, Scandinavia, France and Spain.
Qualifications
International Business Management (MSc), English Studies (MA), Marketing Management (BSc)
Shareholding
0 shares
Number of warrants held
20,000

Liza Hirst
EA to CEO / Head of HR
Born 1974, employed since 1994, joined Senior Leadership Team in 2019
The key responsibilities include direct liaison with CEO on all business activities including contracting, logistics, travel, diary management and scheduling. The responsibilities also include close working relationships with Head of Finance and US of VP Operations. HR function including contract preparation, onboarding, liaison with HR/Employment Law consultants.
Qualifications
North of England Higher Secretarial College Diploma
Shareholding
9,393 shares
Number of warrants held
20,000