Introducing the Paxman Management Team – here you will find information on their career experience, responsibilities within the business, qualifications, shareholdings and warrants held.

Richard Paxman, OBE
CEO
Employed at Paxman since 2009. Richard Paxman has extensive experience in global market development including clinical trial design and regulatory approvals specifically related to scalp cooling. Richard Paxman has been active within the business since 2007, and has also held a management role for Brewfitt Ltd prior to his engagement in Paxman. Richard Paxman is a board member of Brewfitt Ltd and all companies within the Paxman Group.
Awarded the OBE for services to international trade in the King’s first Birthday Honours List in June 2023, Richard is passionate about international trade and promoting the UK overseas.
Richard is also a private sector member of the Business Economy Innovation Committee (BEIC) for the West Yorkshire Combined Authority (WYCA) as well as Chair of the WYCA HealthTech Cluster. He participates as a Medilink North of England Advisory Group Member.
Qualifications
Management Science at University of Manchester, Institute of Science and Technology
Shareholding
1,282,880 shares

Emelie Gustafsson
CFO
Employed at Paxman since 1 March 2020, Emelie Gustafsson has been the C.F.O. of the entire CIMON Group since 2015 and is a Board member of a large number of companies within this Group. She is also the Investor Relations manager. in Skolon AB (Publ.)
Qualifications
University studies in business administration and tax law (University of Kristianstad)
Shareholding
4,140 shares

Claire Paxman
Director of Clinical Practice Education
Claire has progressed through a number of roles within the company since joining in 2010, initially providing training for UK hospitals before utilising her business development and sales experience to drive major UK market growth—from 35% market share to 98%. This success led to her joining the management team in 2012 and later becoming Director of Sales & Training. Her work advancing clinical training and supporting service expansion evolved into a global training remit, culminating in her joining the Senior Leadership Team in 2019.
As Director of Clinical Practice & Education, Claire provides strategic oversight of Paxman’s global clinical education framework. She works closely with R&D and Regulatory teams on the development, launch, and operational instructions of new products and technologies, ensuring clinical standards are embedded from concept to implementation. She also leads the development of international training and certification programmes.
Claire collaborates with healthcare institutions, advocacy groups, and professional bodies to advance education, awareness, and standardisation in chemotherapy side effect management, strengthening Paxman’s clinical strategy and supporting improved patient outcomes.
Qualifications
Huddersfield Technical College
Shareholding
20,000 shares
Number of warrants held
20,000

Karin Buck
ice President, US
Employed at Paxman and a member of management since 2017. One of the first US employees, Karin Buck brought exceptional experience in business, marketing, customer service and growing brands when joining the Company. Day to day duties include managing the growing US employees, building relationships with the Doctors, Nurses and all the Healthcare Providers at hospitals and medical offices and increasing the awareness of scalp cooling in the US by engaging with advocacy groups as well as advertising and marketing programs. Karin has been pivotal in the implementation and adoption of the company’s Insurance-Based Billing Model, driving utilisation and business growth.
Qualifications
Temple University, Journalism
Shareholding
0 shares
Number of warrants held
0

Emma Thornhill
Group Finance Director
Employed at Paxman and a member of management since 2017. Emma Thornhill’s key responsibilities include the managing the finance department, finance activities of all trading entities for the group, and preparing all financial reporting, budgeting, and planning. Emma is also responsible for all audit and compliance of the financial statements. Emma works closely with the company C.F.O. in preparation of quarterly and annual reports, and is also a board director for Paxman Group Limited, Paxman Coolers Limited, Paxman US Inc, Paxman Canada Inc, Dignitana US and Dignitana SRL. Emma historically worked in practice at a top 10 UK accountancy firm for 10 years.
Qualifications
FCA Qualified Accountant, BA (Hons) Accounting
Shareholding
2,186 shares
Number of warrants held
20,000

Patrick Burke
Head of Research & Development
Employed at Paxman since 2009, Patrick has been a member of management since 2015 and joined the Senior Leadership Team in 2019. Patrick has fulfilled many roles within the company including regulatory, operations and currently R&D, which he oversees. Patrick brings a vast industry experience to the company and is a key mentor within the business.
Qualifications
Ordinary National Electrical Engineering, Higher National in Electronics and Computing, B.Ed. Design and BSc (Hons) Applied Mathematics
Shareholding
0 shares
Number of warrants held
20,000

Alexandra Sheldrake
Head of Operations
Alexandra has been with Paxman since 2009. She was appointed to the management team in 2016. Her time at Paxman has seen her lead in roles across the organisation including regulatory. In her role as Head of Operations, Alexandra is responsible for the development and execution of the Group’s operational strategy, supporting the delivery of PAXMAN’s global growth objectives. Her responsibilities include oversight of production, purchasing, supply chain management and servicing operations, ensuring that operational processes are efficient, scalable and aligned with the Group’s strategic priorities. Alexandra works closely with cross-functional teams to drive operational excellence and support the consistent delivery of high-quality products and services to customers worldwide.
Qualifications
Level 2 and 3, Business Administration
Shareholding
0 shares
Number of warrants held
20,000

Louise Aspey-Smith
Head of Brand and Marketing
Employed and a member of management since 2024. Louise is an accomplished and versatile marketing professional, with a proven record of developing and executing impactful marketing strategies and meaningful content to meet commercial targets within the med-tech and healthcare industry. She has experience in operating at global level, within EMEA and regionally for the UK, for large multinationals, SME's and start-up organisations.
Louise’s key responsibilities include: the development and management of the Paxman marketing and communication strategy, generating and executing engaging omni-channel campaigns, shaping and elevating the Paxman brand to ensure a positive patient experience, delivering external and internal communications, and leading the Paxman Marketing team.
Qualifications
BA (Hons) Business & Marketing at Manchester Metropolitan University
Shareholding
0 shares
Number of warrants held
10,000

Stuart Rowling
Head of UK Sales & Training
Employed at Paxman since 2015, Stuart has been a member of management since 2018. His responsibilities include the management of UK and Ireland Training Specialists and overseeing all UK and Ireland sales. Wider duties include account management of all UK private health care providers, implementation of UK and Ireland sales strategies and control of our home health care provision.
Qualifications
NVQ2- Sport, Recreation and Allied Occupations- Sports Leadership Advanced BTEC National Diploma – Sport and Leisure Studies and ILM level 7
Shareholding
367 shares
Number of warrants held
20,000

Anna Parker
Head of International Sales
Anna began her career in international business development roles within the healthcare sector supporting organisations in expanding their global reach. She joined Paxman in 2017 and became part of the management team in 2019. Anna’s focus is to continue the mobilisation of Paxman’s global network of distributors and development of tailored market-entry strategies to improve the accessibility of scalp cooling worldwide. Anna leads the international team based in the UK and overseas staff deployed in India, Scandinavia, France, Spain and Germany.
Qualifications
International Business Management (MSc), English Studies (MA), Marketing Management (BSc)
Shareholding
0 shares
Number of warrants held
20,000

Liza Hirst
EA to CEO / Head of HR
Employed at Paxman since 1994, Liza joined the management team in 2019.
Her key responsibilities include direct liaison with CEO on all business activities including contracting, logistics, travel, diary management and scheduling. The responsibilities also include close working relationships with Head of Finance and VP of US. Her position also includes HR function including contract preparation, onboarding, and liaison with HR/Employment Law consultants.
Qualifications
North of England Higher Secretarial College Diploma
Shareholding
9,393 shares
Number of warrants held
20,000

Martin Stanley
Head of Regulatory
(Management Representative PRRC)
Employed at Paxman since 2025, Martin joined the management team in 2026. Martin ensures compliance with global regulatory requirements including MDR and MDSAP, and that the requirements of the quality management system and technical files have been effectively defined, documented, implemented, and maintained. He is responsible for all new and existing product registrations worldwide and additionally supports clinical trials where appliable. Prior to Paxman, Martin has 18 years’ experience in the medical device sector, including R&D, Clinical, and Regulatory.
Qualifications
MEng Mechanical Engineering – Durham University
PhD Bioengineering – Durham University
CEng Chartered Engineer – Institution of Mechanical Engineers
PGCert Professional Innovation Management – University of Leeds
Shareholding
0 shares
Number of warrants held
0